Rules and ethics
UK measurement rules start at the collection point, then follow the data
Map UK privacy measurement regulation by device access, personal-data use, marketing communication and location before approving any design.
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Rules and ethics
Rules and ethics
What ICO enforcement notices mean for Scottish marketing measurement
ICO enforcement notices Scotland: what recent ICO enforcement action means for consent, retention and attribution data retention in Scottish marketing measurement.
Rules and ethics
UK GDPR legitimate interests analytics: a first-party guide
UK GDPR legitimate interests analytics needs an Article 6(1)(f) assessment; PECR regulation 6 and transparency and objection rights also matter.
Rules and ethics
Privacy-first measurement public sector Birmingham: principles
Privacy-first measurement public sector Birmingham: practical principles for lawful basis, campaign notices, cookieless methods and data sharing.
Rules and ethics
Cross-border attribution after Brexit for UK and EU campaigns
Cross-border attribution after Brexit depends on the UK adequacy decision, standard contractual clauses and ICO transfer guidance for UK and EU measurement data.
Rules and ethics
Cookieless attribution in the UK: is it actually possible?
Cookieless attribution in the UK is possible within UK GDPR and PECR limits. What the ICO expects from probabilistic tracking, and which models hold up.
Rules and ethics
Server-side tracking under UK GDPR: a marketer's compliance checklist
Server-side tracking under UK GDPR still needs PECR consent, a lawful basis and a documented data flow. A six-step compliance checklist for UK marketers.
Rules and ethics
What fires before a person chooses? Advertising measurement checks before release
Advertising measurement checks should cover permission, ad identification, evidence, modelled results and consumer disclosures before release in England.
Rules and ethics
Seven contract questions for a measurement supplier, from data roles to exit
Review seven contract questions for measurement suppliers, including legal roles, instructions, security, sub-processors, transfers, evidence and exit.
Rules and ethics
Privacy first measurement data protection: UK GDPR record
Privacy first measurement data protection: turn a flow into a UK GDPR Article 30 ROPA, with purposes, roles, lawful bases, transfers and retention.
Rules and ethics
Four connected disclosures every measurement operation should publish
Write a measurement disclosure policy that separates privacy information, device choices, advertising labels, evidence limits, interests and corrections.
Rules and ethics
Privacy first measurement rules: five decisions before you launch
Apply UK privacy measurement rules across device access, personal data, advertising claims, supplier contracts and public disclosures in England.