Strategy
First-party data strategy for UK marketers: where to start
A first-party data strategy for UK marketers starts with a named lawful basis and a written data map, not a CDP subscription or a new tracking tag.
Topic
first-party data
Measurement
10 privacy first measurement tactics for UK ecommerce brands
Ten privacy first measurement tactics for UK ecommerce brands, from consent state logging to server-side tagging, reconciliation and quarterly holdouts.
Rules and ethics
Server-side tracking under UK GDPR: a marketer's compliance checklist
Server-side tracking under UK GDPR still needs PECR consent, a lawful basis and a documented data flow. A six-step compliance checklist for UK marketers.