Rules and ethics
UK GDPR legitimate interests analytics: a first-party guide
UK GDPR legitimate interests analytics needs an Article 6(1)(f) assessment; PECR regulation 6 and transparency and objection rights also matter.
Topic
pecr
Rules and ethics
Cookieless attribution in the UK: is it actually possible?
Cookieless attribution in the UK is possible within UK GDPR and PECR limits. What the ICO expects from probabilistic tracking, and which models hold up.