Rules and ethics
Cookieless attribution in the UK: is it actually possible?
Cookieless attribution in the UK is possible within UK GDPR and PECR limits. What the ICO expects from probabilistic tracking, and which models hold up.
Topic
uk gdpr
Strategy
First-party data strategy for UK marketers: where to start
A first-party data strategy for UK marketers starts with a named lawful basis and a written data map, not a CDP subscription or a new tracking tag.
Measurement
How to run incrementality tests for UK marketing campaigns
How to design UK geo holdout tests, set a decision rule and collect incrementality data under UK GDPR, with a worked example priced in pounds.
Measurement
How to measure social media ROI without third-party cookies
Learn how UK social teams measure social media ROI without third-party cookies, using consented first-party events, platform exports and incrementality tests.
Tools and providers
Privacy first analytics tools for UK websites: how to choose
A practical UK guide to privacy first analytics: cookie rules, data residency, export and deletion tests, and how to run a two-week pilot before you commit.
Measurement
Four anonymised privacy first marketing measurement blueprints for UK businesses
Four anonymised privacy first marketing measurement blueprints for UK businesses: server-side capture, mix modelling, holdouts and permission-state reporting.
Tools and providers
How to vet a UK privacy measurement consultant
A practical guide to vetting a UK privacy measurement consultant, covering lawful basis, data flows, company checks, evidence and contract terms.
Rules and ethics
Server-side tracking under UK GDPR: a marketer's compliance checklist
Server-side tracking under UK GDPR still needs PECR consent, a lawful basis and a documented data flow. A six-step compliance checklist for UK marketers.