Rules and ethics
Cookieless attribution in the UK: is it actually possible?
Cookieless attribution in the UK is possible within UK GDPR and PECR limits. What the ICO expects from probabilistic tracking, and which models hold up.
Topic
privacy attribution
Measurement
Marketing mix modelling for UK marketers: a practical guide
Marketing mix modelling gives UK marketers channel-level budget answers from aggregated data. What it needs, how to build a first model and how to test the result.
Measurement
How to measure social media ROI without third-party cookies
Learn how UK social teams measure social media ROI without third-party cookies, using consented first-party events, platform exports and incrementality tests.